How to make a movie trailer: Jurassic World meet Jurassic Park

I just caught the Jurassic World trailer and something bugged me as I watched. It was playing to the same old, tired Hollywood manipulation routines of every other ‘blockbuster’ move trailer. It got me thinking about what the original movie and how that original trailer, now 20+ years old, would hold up against modern trailers. So, first, here’s the new Jurassic World trailer…

I’m with you if your interest is piqued, you’re a little excited, but you’re also a little disappointed by the trailer. Something’s missing…

Well, try this Jurassic Park trailer on for size…

Not bad, eh? What’s the difference? For me it’s that initial segment of the mystery revealed and the awe and wonder on the faces of the people experiencing something wild, and innocent and untamed and brand new to the senses. That’s what’s missing in the new trailer. It’s all so serious as the music sets the tone almost right off the start. It’s clear there’s a mix of ‘something bad going down’ and ‘impending doom’ amidst the idyllic theme park scenery. It’s far too early to be that dark!

Hold up a second, though. The thing is that trailer isn’t the original trailer. This one is:

Almost as bad as Jurassic World, eh? So I guess the ‘good ol’ days’ really aren’t. It appears Hollywood never really learned their lesson and it’s the inspired amateurs that can take something we thought was past its prime and make it great.

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